After almost two weeks of speculation, producers have now confirmed that Ghost the Musical will end its run at London’s Piccadilly Theatre. The Daily Mail had previously reported two weeks ago that the show was to shut up shop in order for the Spice Girls Musical Viva Forever to begin performances from November. Cast and crew working on the show refuted these claims, saying that the show was not going to close and that the rumours were merely speculation. New star of the show Mark Evans took to Twitter to calm the fans who were distraught at the news, using their hastag #believe to try and encourage fans of the show to keep it going, despite falling ticket sales due to an inflated pricing structure.
The musical opened on Broadway earlier this year, and received mostly damming reviews from all of the top New York papers. The show has been running with half empty houses, and failed to pick up any nominations in the awards season. Despite a performance at this year’s Tony Awards Ceremony, the show has failed to connect with Broadway audiences. Those in the industry say time is ticking away for the Broadway production, which has been making less than half its gross potential week on week, hovering around the $550,000 a week mark.
The London production will continue to play until October 8 2012. It is hoped that the influx of tourists in London for the Olympic Games will help gather momentum for the show, with the recognisable story, based on the film of the same name.
Viva Forever is set to open at the Piccadilly officially in December, following previews from early November. The show will feature the music of 90’s sensation The Spice Girls, although will feature a brand new story, written by comedian Jennifer Saunders. The show has been anticipated for the last couple of years, and will be one of the first big show to open this coming season.